|
Reproduction
costs are surprisingly affordable for most independent musicians.
Anyone can burn CDs at home, but manufacturing facilities
have the ability to make a certified digital compact disc
(CD). They offer also a variety of packaging options as
well. The question you must ask yourself is, "How seriously
do I take myself?"
If
you take yourself pretty seriously and would like others
too as well, you probably want to get real CDs made with
full color artwork in standard jewel cases. If you want
to get fancy, consider their digipack options. It is always
best to get your CDs poly-wrapped with a UPC barcode if
you want serious attention, otherwise just buy a CD burner
and photo printer.
|
|
Trust
your gut when finding a manufacturing facility. If you "know
a guy who knows a guy" or see a shady looking business
card with just a cell phone number on it then be
careful. Professional facilities have professional looking
websites and almost always have some sort of established
reputation in the industry. They can offer almost every
disc and packaging option you can think of. If they can
accommodate my disc
and packaging requests then I'm sure they can accommodate
yours.
Find
a few different facilities that are on the same playing
field. Talk to a representative about your needs and have
them work out a quote for you. Compare how closely they
can match your needs and expectations. Remember, they aim
to please and they typically adhere to "The Customer
Comes First" mindset. You should expect to get immediate
and prompt attention. If you leave a message they should
call you back within a few hours. If you cannot get that
kind of service consider taking your business elsewhere.
|
|
You
can save yourself a lot of money by designing and formatting
your artwork to the manufacturer's specifications. They
should have templates for you to download and use, according
to what type of disc and packaging options you select. General
rule of thumb is to design using color CMYK scheme, in 300
dpi, while keeping important text and objects away from
the edges. You do not want anything to be cut off during
the printing and cropping process.
After
I designed all of my artwork, I enlisted the help of graphic
designer T.
Cory Brown. Although I am familiar with some design
standards, he recommended some things I wouldn't have thought
of before submitting my artwork. For example, I originally
had applied many effects on the text for my liner notes,
but because the font size was so small it made it too difficult
to read. Ultimately an expert who uses layout software should
view your artwork. The manufacturing facility will have
experts there, but if a change needs to be made they will
charge you.
|